Itc savlon

With Savlon , you can be rest assured that your well being is in safe hands. ITC Savlon , in line with its commitment to create an equitable and inclusive society, celebrates World Braille Day with the first ever Braille enabled pack of Savlon Antiseptic liquid in India. The initiative has been able to reach more than million students across 10schools in India and continues to enable children as champions of change for health and hygiene. The innovation offers a simple solution to hand hygiene for school children. ITC acquires Shower To Shower, Savlon brands from JJ in India.

FMCG-to-tobacco-to-hotels giant ITC is back on acquisition path.

For over years, Savlon has kept Indians protected against germs. Starting out with Antiseptic Liqui Savlon has gained repute for effectiveness in germ protection and its gentle action on skin. SAVLON ANTISEPTIC LIQUID Doctors’ most trusted antiseptic liquid. With Savlon, you can be rest assured that your well-being is in safe hands. The Braille packs have been designed not just to enable access but also in its simple way.

The concept of ‘Gullak’, an earthen pot symbolic of savings for a better future was identified to reiterate the fact that tremendous value can be generated from waste if segregated at source. ITC Savlon Swasta India program to students is a good initiative at the schools, which gives to them how to keep the premises clean at their young age and at the same time it gives valuable raw material for recycling it. ITC repositioned the brand and enhanced its focus on the hand hygiene category.

ITC is now looking at investing further in the brand and driving growth through product innovations.

The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders typified by Boman. Celebrating World Braille Day, ITC has introduced braille-enabled packaging for Savlon Antiseptic liquid. Savlon Antiseptic liquid braille packs The braille packs have been designed not just to enable access but also in its simple way to help the visually impaired to identify and access the product easily. According to the company, this award is a first for any Indian brand. The ‘Creative Effectiveness’ Grand Prix at Cannes is one of the most prestigious awards honouring creativity that impacts consumer behaviour, brand equity and sales.

ITC Savlon Swasth India Mission hopes that this will not just help inculcate the habit of proper hand washing but also enable children to become strong community advocates for the cause. With this initiative, we are aiming to get kids excited about handwashing and remember to properly wash their hands along with enable parents to encourage their kids to emulate as the video does. Savlon’s Swachhata Ka Gullak initiative is designed to educate school children to become environment super heroes for their schools, homes and neighbourhood.

Hygiene awareness has been an intrinsic part of ITC Savlon Swasth India programme and with Swachhata ka Gullak we hope to sensitize young children for a more environment friendly future. Non burning sensation characteristic unlike its competitor Dettol. Targeted towards kids, chosen urban-middle class families and higher segment families as its target segments. Rather than marketing Savlon as a better germ killing antiseptic, JJ promoted Savlon as a non-stingy, non-smelling antiseptic.

With an market share, Dettol currently leads the pack in the branded. In line with ITC’s commitment towards an equitable and inclusive society, the first of its kind Braille enables packs have been designed not just to enable access but also in its simple way help the visually impaired to identify and access the product easily. ITC looks at Savlon brand extension to rival Reckitt Benckiser’s Dettol. ITC’s Savlon will face a tough competition from RB’s Dettol, which dominates the antiseptic category with an per cent market share and is also among the top five soap brands in the country, say market analysts.

ITC , which acquired Savlon from Johnson and Johnson (JJ) in February this year for an undisclosed amount, is working on extending the brand into all possible categories of hygiene products, including hand wash and sanitizer, according to a person familiar with the development. ITC Limited is an Indian conglomerate involved in the various diversified business.

ITC’s cigarette business contributes a major proportion of its FMCG revenue.